To understand a bakery, you need to see the ovens. To appreciate the products, you must meet the people behind the dough.
But to truly know the operation? You’ve got to eat the cookies.
That’s the recipe Judson Althoff followed recently to gain a firsthand view of the business goals and tech ambitions at Grupo Bimbo, the world’s largest baking company and a Microsoft customer.
Althoff, executive vice president and chief comm