Today, beauty trends move fast. A moisturizer that’s hot among Generation Z one month may be cold the next, and Estée Lauder Companies Inc. (ELC), one of the world’s best-known names in beauty, needs to move even faster.
So The Estée Lauder Companies turned to Microsoft 365 Copilot for a boost. Together, the partners are building a generative AI ecosystem, with Copilot Studio, Azure OpenAI Service and Azure AI Search, to gather data, identify trends, build marketing assets, inform research, and generally move moisturizers, lip glosses and makeup to market faster.