The marketing teams faced a near-impossible challenge: Create a website or brochure and social media posts for a product, all within 40 minutes.
This was no regular work assignment for the employees at Lumen Technologies. The products were made up — indestructible clothing for parents, an inflatable car, a dream recorder — and the teams were relying on Microsoft Copilot to spark some quick creativity. As the clock ticked, the teams competing in Lumen’s inaugural “Copilot Olympics” used the AI-powered productivity tool to help with everything from creating images to developing product concepts.