Åsa Bredin, who became studio head of Mojang Studios in 2023, came into gaming through engineering more than 15 years ago, but her sons introduced her to Minecraft, the multi-billion-dollar franchise Mojang created and which has continued to evolve in many ways. They became what she calls super users.
Like a lot of parents, she felt like it was a safe space for her boys to build and explore virtual worlds. But unlike most parents, she plays a big part behind the scenes of the globally popular game.